Calculating the ROI of volunteer engagement for internal performance monitoring Author: Tony Goodrow (CANADA)
working with leaders of volunteers at conferences, or one on one, I
have repeatedly heard that the contribution of volunteer time is highly
valued; but that this value has been difficult to measure.
are a variety of ways to measure the effect of volunteer engagement,
and each approach has its own specific purpose. Some methods look at the
benefits that volunteering brings to the volunteers themselves. Some
look at the monumental vision of how volunteerism shapes a community -
or bigger yet, a society. Many approaches look only at wage replacement
value in relationship to the number of volunteer hours contributed.
last method, although perhaps helpful in the past, has become less
useful as the sector has come to recognize volunteerism as something
more than just hours. The Mission Points ROI model treats the number of
volunteer hours consumed by an organization, as an expense. Viewed as
expenditure, we would value volunteer time in the same way that we value
money: we would spend only to the degree necessary, to best reach the
mission of our organization. Consuming more volunteer hours might mean
more gets accomplished - or it may mean volunteer time is being wasted.
Mission Points ROI model allows us to see volunteer contributions as an
expense, and in turn encourages us to manage our incredibly valuable
volunteer resources more effectively.